- Who is my audience?
- What are my audience members' needs?
- What do I want them to do?
- How might they resist?
- Are there alternative positions I need to examine?
- What does the decision maker consider to be the most important issue?
- How might the organization's culture influence my strategy?
2. When analyzing your audiences, take into account their cultural expectations and practices so that you don't undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.
3. Emotional vs. Logical appeals. Emotional appeals attempt to connect with the reader's feelings or sympathies while logical appeals are based on the reader's notions of reason; thee appeals can use analogy, induction, or deduction.
4. Three types of reasoning
- Analogy
- Induction
- Deduction
5. AIDA model. The AIDA model is ideal for the indirect approach and organizes the presentation into four phases:
- Attention
- Interest
- Desire
- Action
The AIDA model also has limitations such as:
- It essentially talks at the audience, not with them
- It focuses on one-time events not long-term relationships
No comments:
Post a Comment