Audience Profile

An advertisement for peanut butter.
Audience: The audience will most likely be young children or moms.
Audience's general attitude toward subject: The audience's attitude is an excepting one. Most everyone loves peanut butter, but they want to make sure they get the best quality for the cheapest price. Mother's are especially wanting a good product that is nutritious for their children too.
What does my audience need to know?: The audience needs to know why this peanut butter is better than other brands and why they should purchase it.

A request (to the seller) for a price adjustment on a piano that incurred $150 in damage during delivery to a banquet room in the hotel you manage.
Audience: Most likely the manager of the piano company.
Audience's general attitude toward subject: The audience will probably be frustrated that damage occurred during delivery, but wants to keep business high so he or she will be willing to negotiate.
What does my audience need to know?: The audience needs to know exactly what the damage was and when it occurred. The audience also needs to know the cost of the damage and what he or she can do to fix it.